SureGrip® Footwear manufactures and markets slip-resistant shoes to professionals in industries such as restaurants, food service, hotels, amusement parks, cruise lines, grocery stores, and hospitals. As the leading provider of non-slip shoes to working professionals, SureGrip wanted to offer clients a full-service, seamless, efficient, and mobile-optimized online customer experience.

“The last thing risk managers and store managers want to deal with are employee shoe purchases,” added Laura Van Sickle. “Our new eCommerce site has enabled us help our clients customize their employees’ shoe buying experience based on organizational rules, to track shoe subsidies accurately and to ship to home. None of our competitors can deliver that level of service.”

Important criteria for the B2B eCommerce launch included:

  • Support the diverse needs of its clientele while simplifying business processes
  • Migrate customers to a self-service model of co-branded microsites tailored to their unique business needs
  • Decrease time on phone and increase productivity of customer care team by allowing them to access all client data through the platform
  • Function as a B2C ecommerce site for customers that shop retail using credit card payments
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