B2B buying is changing and a tectonic shift is well on the way to becoming the new reality for both wholesale distributors and branded manufacturers: buyers want self-serve information and online ordering options from their vendors.  Buyers do not want to talk to a sales person; they want to research and then order online on their own. If B2B businesses are not meeting these new buyer preferences, their customers will easily move on to competitors who will.

No one is better able to help B2B companies get ahead of and start to take advantage of this tidal wave of change right now than the leading eCommerce platform: Magento. That is why we are expanding our investment in B2B with the launch of theMagento B2B Program so that even more B2B clients can experience the power of our open ecosystem.

According to Forrester Research, Inc., 93 percent of B2B buyers prefer to purchase online with self-serve information and ordering options from their vendors.1 In fact, the number of B2B buyers expected to complete at least half of their work purchasing online is expected to nearly double from 30 percent today to 56 percent by 2017. 2

“Distributors and manufacturers favor the Magento platform because they can curate consumer-like experiences for their buyers and still take advantage of Magento’s flexibility to customize any aspect of the order flow to match their unique business requirements,” said Mark Lavelle, CEO of Magento. “These factors, combined with our fast time-to-market and the global reach of the Magento ecosystem, are the reasons why we’re the top choice for B2B applications and why we’re continuing to invest heavily in this area.”

With hundreds of existing clients, including Implant Direct, Gemaire, and SureGrip Footwear, using the platform for B2B, Magento is a leader in B2B commerce. Advantages of our platform include fast time to market, scalability, and performance. Our ecosystem of digital commerce providers and developers offers thousands of apps, extensions and customizations to help merchants seamlessly add features and functionality to meet their business needs and give them that competitive edge. A number of B2B expert partners are helping to launch the first phase of the Magento B2B Program, including Alpine Consulting, Demac Media, eWave, Gorilla Group,netz98, Perficient, Redbox, and X2i.

“Magento Enterprise Edition has a robust set of APIs that make it easy to integrate with other external business systems and adapt to changing business needs,” said Kaushal Shah, Magento eCommerce practice leader at Perficient. “About 40 percent of Perficient’s Magento implementations have been for B2B companies. The customers we work with, including Gemaire and BSN Sports, value Magento for its state of the art commerce capabilities to create the consumer-like experiences B2B buyers expect.”

Forrester recently cited Magento as a Strong Performer among the eight most significant B2B commerce suite vendors in its report, “The Forrester Wave™: B2B Commerce Suites, Q2 2015.” In addition to this Strong Performer ranking for Magento, eBay Enterprise has also recently been cited as the number one eCommerce platform provider to the 2015 Internet Retailer Top 1000 for the third consecutive year.

Magento will continue to invest in B2B helping manufacturers and distributors create the commerce experiences that will keep them competitive. To learn more and keep informed of updates, visit magento.com/b2b.

1. Forrester Research, Inc., “Death Of A (B2B) Salesman” Report (April 13, 2015)

2. Forrester Research, Inc., “The Forrester Wave™: B2B Commerce Suites, Q2 2015”